Jai in is and is Fashion Designer.

Jai is an 18 year old fashion designer who has started a successful clothing brand called ‘Nothing’. We discover the motives and ambitions behind this teen entrepreneur who is about to start a Computer Science degree at the University of Essex. Our filming crew capture Jai at a photoshoot in Primrose Hill, Camden. He uses his brand to boost youth empowerment and creativity within society while attempting to crush common stereotypes surrounding young people.

Film Maker:

Questions & Answers

  • What's your first memory of London? Seeing Big Ben as a kid
  • What do you miss when you're away from London? Pubic Transport. Especially buses.
  • What's your favourite neighbourhood? Camden
  • What's your favourite building? The Shard
  • What's your ideal day out in London? Having a photography shoot then heading to Nando's
  • What's your ideal night out in London? Playing Fifa then heading out to a club
  • What's your most hated building? My old school. Mill Hill County high School
  • What's the best view in London? Pimrose Hill
  • What's your favourite open space? Hyde Park
  • What's the most interesting shop? Cyberdog in Camden
  • What's your favourite place to hang out? Oxford Circus
  • What's been your most memorable night out in London? The Pop-Up store I had for my clothing line. It was a great turnout and MCs Bonkas and Skepta turned up too. It was special
  • How would you like to spend your ideal day off in London? Chilling in bed watching all the Star Wars films
  • Where would you take someone visiting from out of town? Camden
  • What's the worst journey you've had to make in London? Taking the 142 bus from Edgware to Watford.
  • What's your personal London landmark? The o2 arena. Back when it was called the Millenium Dome, my Dad use to work there. I just remember it being so cool.
  • Who's your favourite fictional Londoner? Sherlock Holmes
  • What's your favourite London film, book or documentary? The James Bond films
  • If you could travel to any time period in London, past or future, where would you go? 20 years into the future as I would like to see what my peers will be doing now in the world of business, fashion and music.
  • For you, who is the ultimate Londoner? Skepta, because he's very authentic and represents